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- family planning service provision
- general practice
- health education
- natural family planning
- reproductive health politics
On 29 August 2018, news broke of an Advertising Standards Authority (ASA) ruling calling for a Natural Cycles paid Facebook advertisement to be withdrawn.1 Natural Cycles is a fertility awareness-based (FAB) contraceptive app, which has caused unease amongst researchers and clinicians in the way it is marketed to the public. The concerns centre around a patchy evidence base being presented in a biased way, in an advertising environment simply not set up for regulating medical devices on social media, outlined by Hough et al in their Personal View article.2
After around half a million downloads of the …
Competing interests None declared.
Patient consent Not required.
Provenance and peer review Not commissioned; internally peer reviewed.
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