Table 2

Rate of agreement with statements about contraceptive counselling according to diffusion of innovations ‘adopter’ group, reported as N (%)

Missing (n=11)Laggard/late majority (n=47)Early majority
(n=62)
Early adopter (n=106)Innovator (n=140)Total (n=366)
Contraceptive counselling is part of the pharmacist’s professional role5 (1.5)42 (12.4)58 (17.1)101 (29.7)134 (39.4)340 (95.51)
Contraceptive counselling directly fits into the daily activities of my pharmacy5 (1.6)37 (12.1)54 (17.7)91 (29.7)119 (38.9)306 (85.96)
Patients will benefit from improved access to reliable information and decision support6 (1.8)44 (13.1)56 (16.6)102 (30.3)129 (38.3)337 (94.40)
A contraceptive counselling service would improve the public image of the pharmacy profession5 (1.6)34 (11.0)49 (15.8)92 (29.7)*130 (31.9)†310 (86.83)
A contraceptive counselling service would only succeed in my pharmacy if the task is not too tedious2 (1.1)30 (16.4)33 (18.0)53 (29.0)65 (35.5)*183 (51.40)
Contraceptive counselling is an important service6 (1.8)42 (12.5)56 (16.7)98 (29.3)133 (39.7)335 (94.63)
  • Responses provided for each statement on a 5-point Likert scale from strongly disagree to strongly agree. Only the combined incidence of agree and strongly agree responses is reported.

  • Odds of agreement with statement (logistic regression) compared across groups with base-level odds (laggards and late majority)=10.5, 95% CI 3.8 to 29.3, p<0.001.

  • *Logistic regression p<0.05.

  • †Logistic regression p=0.001.